MemClip is a paid app in the App Store that helps you capture what you want to keep from the web on your iPad and save it to Evernote. This app capitalizes on the success of the popular Evernote service by building off Evernote’s functionality on the iPad and adding a web clipping feature. It also works as a stand alone app for those not using Evernote. Arbormoon Software provided strategic services for this project, helping to position the app in the marketplace, determining a marketing strategy, managing the relationship with the Evernote team, and managing to marketing of the after its submission. Visit them at