Arbormoon Software, Inc. is a strong believer in supporting our local developer community. Every month, we host meetups of the Ann Arbor CocoaHeads, the Google Developer Group Ann Arbor Android, and Mobile Monday Ann Arbor.
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Driving App Adoption through deep links and link attribution
May 1, 2017 @ 6:30 pm - 8:00 pm
You’ve developed and published your awesome mobile app–congratulations! The next step is driving awareness, adoption and ultimately revenue with your mobile app. The vast majority of apps aren’t “featured” on their app stores, and will need your hard work to drive awareness and encourage users to download and try them. Critical to driving awareness and encouraging viral sharing of your app is the ability to get users to click email, web and marketing links that make it easy for them to download your app, use “share” features to tell their friends about your app–and (perhaps most importantly) provide you with marketing analytics to let you know what marketing strategies are working!
This session will focus on Branch.io, with specific focus on what it can do for app publishers, how to integrate it into apps, and analytics the platform delivers to help fine-tune marketing strategies. This is a combination overview/demo (non-technical) and app development (technical) session to help both business and technical folks understand how to leverage a deep linking platform.
TEKSystems will be sponsoring food and drinks at the event (Thanks again!)
About Rob Kerr:
With more than 20 years experience in the software industry, Rob has helped dozens of companies deliver innovative software that delights customers. He currently is focused on developing awesome mobile software for startup and enterprise clients, primarily using Swift on iOS.
About Branch Metrics:
Branch Metrics is a deep linking and business analytics platform offering developer tools for large and independent mobile application companies. Its toolset contains web, iOS, and Android SDKs which generate smart deep links that pass data through application install to facilitate and track conversions and user engagement through targeted communications.